Campaigns

In the industry, elements from “campaigns” bleed into other categories of work.  What you see here are just a few core elements (in static representation) of a digital HTML5 motion graphic. Specifically a 160×600. Two things about this ad 1) I took this tech (Life Pocket™) out into the mountain and it totally works, and 2) this is but one of multiple sizes that went out to market for that particular season for that particular tech. It’s a lot to soak in, and honestly, I don’t like to overwhelm. Massive shout out to the Helly Hansen Canadian marketing team for this work!