Please note that this is a portfolio site that will have climbing, skiing, and sailing-related advertising. This work is related to my industry background/training, and some of the photography captures extreme moments in nature and controlled situations. By default, these activities are considered dangerous and should not be practiced by untrained individuals. This is my disclaimer.
The two tearsheets below are some of my first collaborations with fall protection maker ClimbTech. Located in Austin, Texas ClimbTech designs and manufactures cutting-edge fall protection gear that serves the mining, construction, at-heights, and climbing industries worldwide. Working closely with marketing and sales, we decided to align advertising around the simple concept of “showing the gear,” complemented with reiterative messaging around sustainability and safety. Utilizing 1/2 and full-page advertising spots across national and regional publications, we crafted advertising to showcase product lines and guided readers on how these technologies could benefit their enjoyment of the sport even more.
