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Welcome to Design Machine
This is the Graphic Design & Art Direction portfolio of Felimon Hernandez. Based in Austin, TX Felimon has over 10 + years of design expertise with a keen eye for production, advertising, illustration, and web design. To also see his photography go to www.felimonfoto.com. If you have a project you think Felimon would be good [...]
TSTV logo & web design
[CLICK TO SEE ENTIRE POST] Art Direction project with two of my brilliant designers….More to come!
Summer Map 2010
[CLICK TO SEE ENTIRE POST] This was a pretty cool little project for sales. Free hand pen, indesign, and illustrator for the final product.
2010 Placards
[CLICK TO SEE ENTIRE POST] Here’s a snap shot of our new placards for our cap metro advertising!
Earth Month Ads
[CLICK TO SEE ENTIRE POST] Yup, that’s right, we’re the “greenest” advertising around!
Web Design: The Daily Texan
[CLICK TO SEE ENTIRE POST] Here’s a snap shot of (a version) we mocked up for the about-to-be-launched Daily Texan. It took almost a year to get to this point but we’re all really excited by the redesign. Coming soon!
Cover Design: UTmost 2010
[CLICK TO SEE ENTIRE POST] This is the Spring 2010 UTmost cover illustration.
Logo Design: Daily Texan Housing Fair 2010
[CLICK TO SEE ENTIRE POST] New logo design for The Daily Texan Housing Fair 2010.. The event ended up having a great turnout. Be sure to see another post on our complete design system. I really had a great time designing this stuff!
Logo Design: 3Cosas
[CLICK TO SEE ENTIRE POST] This was a pretty direct logo treatment for Austin, Texas based 3Cosas, a Yoga, Mental Skills, Massage business owned and operated by Cecilia Llanos. See the next post to see the complete design system by me.
Complete Design System: 3Cosas
[CLICK TO SEE ENTIRE POST] From web design, collateral, sales, advertising see all the new stuff for 3Cosas!
New Icons
[CLICK TO SEE ENTIRE POST] A new set of icons from CS. Designed in inDesign for publication usage.
New Twitter Design
[CLICK TO SEE ENTIRE POST] New Twitter backgrounds for everyone.. check’em out and get your latest feed-action @
KVRX – The Daily Texan – The Cactus – Texas Travesty – TSTV
My Workspaces..
[CLICK TO SEE ENTIRE POST] See some of my workspaces.. a messy arrangement of computers, interns, random posters, and just…. stuff.
Travesty/TSTV Campaign Design
[CLICK TO SEE ENTIRE POST] In a earlier post you might’ve seen some of the mock design for this “synergized” event by The Texas Travesty and TSTV. Illustration design, print advertisement design, web design, and collateral design by Felimon.
Map Design: Spring 2010
[CLICK TO SEE ENTIRE POST] Here’s a little wrap up of the some the map design I’ve done. Be sure to watch for my design of The Triangle in the April 7 and April 21 editions of Longhorn Life in The Daily Texan (I’m going to design something really cool for those!).
Design Proposal: Travesty/TSTV Event
[CLICK TO SEE ENTIRE POST] A design system proposal for upcoming Travesty/TSTV event for Spring 2010. More coming soon.
Sex 101 Cover Design
[CLICK TO SEE ENTIRE POST] It’s our new illustration for The Daily Texan’s Sex 101, Spring 2010. Art Direction by Felimon, Illustration by Felimon, and Font Design by Lisa Hartwig.
Tuesday Coupon Redesign
[CLICK TO SEE ENTIRE POST] The old Super Tuesday Coupon shells were updated with a new logo, and all Tuesday coupons will now be available through the Texas Student Media iPhone app. New headers for the Tuesday Coupon page were also created in various sizes featuring both the new logo and information about the iPhone [...]
TSTV Race Marketing Campaign
[CLICK TO SEE ENTIRE POST] A campaign for TSTV’s 24 Hour Film Race was heavily promoted to attract students to enter the competition. Print pieces were used to anchor the campaign while the contest was featured online through its own splash page, Facebook, and standard advertising.
iPhone App Design
[CLICK TO SEE ENTIRE POST] This was a fun project. Working the Spreed developers and University Co-op (as our main support advertiser) we came up with a multi-faceted campaign to get our new app some exposure. Design of the app itself included splash page design, menu design, advertising design, and contest page design. [...]